Program Requirements

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(All specializations must have prior approval of adviser.) The requirements are: MKT 124, 144, 175; and four additional three-credit courses in marketing (may include GBUS 170).

• MKT 124 - Consumer Behavior Credits: 3 s.h.
• MKT 144 - Marketing Research Credits: 3 s.h.
• MKT 175 - Marketing Planning and Product Strategies Credits: 3 s.h.