Minor in Marketing

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Minor Requirements - Total Semester Hours: 18

A Minor in Marketing consists of the successful completion of a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing and International Business, with at least 9 semester hours in residence. The requirements for a marketing minor who is a major in another business area are:

Business Majors

The requirements for a marketing minor who is a major in another business area are:

MKT 101 - Principles of Marketing Credits: 3 s.h.
MKT 124 - Consumer Behavior Credits: 3 s.h.
MKT 175 - Marketing Planning and Product Strategies Credits: 3 s.h.

Choose 3 From:

GBUS 170 - Small Business Administration Credits: 3 s.h.
IB 150 - Introduction to International Business Credits: 3 s.h.
MKT 131 - Principles of Advertising Credits: 3 s.h.
MKT 135 - Foundations of Direct Marketing Credits: 3 s.h.
MKT 140 - Sales Management Credits: 3 s.h.
MKT 141 - Retail Management Credits: 3 s.h.
MKT 144 - Marketing Research Credits: 3 s.h.
MKT 149 - Public Relations Credits: 3 s.h.
MKT 157, A-Z - Seminar: Special Topics in Marketing Credits: 3 s.h.
MKT 168 - Business-to-Business Marketing Credits: 3 s.h.
MKT 169 - Marketing of Services Credits: 3 s.h.
MKT 170 - International Marketing Credits: 3 s.h.
MKT 172 - Export/Import Marketing Credits: 3 s.h.

Non-Business Majors

Nonbusiness majors may also choose a marketing minor. The requirements for a marketing minor who is a nonbusiness major are:

MKT 101 - Principles of Marketing Credits: 3 s.h.
MKT 124 - Consumer Behavior Credits: 3 s.h.

Choose 4 From:

GBUS 170 - Small Business Administration Credits: 3 s.h.
IB 150 - Introduction to International Business Credits: 3 s.h.
MKT 131 - Principles of Advertising Credits: 3 s.h.
MKT 135 - Foundations of Direct Marketing Credits: 3 s.h.
MKT 140 - Sales Management Credits: 3 s.h.
MKT 141 - Retail Management Credits: 3 s.h.
MKT 144 - Marketing Research Credits: 3 s.h.
MKT 149 - Public Relations Credits: 3 s.h.
MKT 157, A-Z - Seminar: Special Topics in Marketing Credits: 3 s.h.
MKT 168 - Business-to-Business Marketing Credits: 3 s.h.
MKT 169 - Marketing of Services Credits: 3 s.h.
MKT 170 - International Marketing Credits: 3 s.h.
MKT 172 - Export/Import Marketing Credits: 3 s.h.
MKT 175 - Marketing Planning and Product Strategies Credits: 3 s.h.

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