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Nov 08, 2024
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2020-2021 Graduate Studies Bulletin [ARCHIVED BULLETIN]
Marketing, MS
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Offered by the Department of Marketing and International Business , the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.
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Objectives of the Master of Science in Marketing
- To prepare students for middle- to upper-level positions within the marketing function at a variety of organizations.
- To develop marketing specialists who can understand and analyze marketplace dynamics, interpret consumer trends, and plan and execute marketing strategies.
- To emphasize the design, implementation, and review of comprehensive marketing plans across a variety of situations.
Requirements for MS Programs
Residency Requirements
Residency workshops cover library information resources, calculus for business applications, information technology, and statistics for business applications respectively. Full-time students must complete them during the first semester in which they begin. Part-time students must complete them within the first two semesters. Documentation of completion must be submitted to the Graduate Programs Office in order for students to register for the subsequent semester. The calculus for business applications, information technology, and statistics for business applications workshops may be satisfied through previous equivalent undergraduate or graduate course work taken within a specific time frame with a B or better grade at an accredited college or university or through satisfactory performance on a proficiency examination administered by the appropriate department within the Frank G. Zarb School of Business . Students will receive with their letter of admission information about which residency requirements, if any, have been met through prior course work.
The following resource is required of all students:
The following Workshops may be required depending upon academic preparation: (No credit)
*English Proficiency Requirement is for international students
In addition, newly admitted international students are required to take an English placement exam during fall and spring orientation. The exam consists of a short writing task on a topic of general interest and a standardized test including listening comprehension, grammar and reading comprehension. Results are reviewed by the Hofstra English Language Program (ELP) faculty, who make the decision if students must take ELP 235 (2.0 s.h.). All international students who are placed in ELP 235 (2.0 s.h.) must complete the course during the first semester in which they begin an MBA/MS program and must receive a grade of P (Pass). ELP 235 (2.0 s.h.) will carry no degree credit. A fee equivalent to 2.0 s.h. is charged for this course. A grade of P (pass) is required or the course has to be repeated the following semester. The same fee equivalent will be charged for the repeated course.
Program Requirements - Semester Hours: 30
Concentration in Marketing Management
Choose Under Advisement From - Semester Hours: 12
Four of the following courses, selected under advisement, 12 s.h.
Concentration in Digital Marketing
Choose Under Advisement From-Semester Hours: 9
Three of the following courses, selected under advisement, 9 s. h. **
(See footnote **)
Footnote*
*Students who have taken at least 18 semester hours in Marketing with a B average or better prior to enrolling in the MS in Marketing program may substitute a graduate marketing elective for MKT 203 .
Footnote**
** At least one elective course should be a marketing elective (other than internship).
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