Marketing, Minor in

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Minor Requirements - Total Semester Hours: 18

A minor in marketing consists of the successful completion of a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing, International Business and Legal Studies , with at least 9 semester hours in-residence.

Business Majors

The requirements for a marketing minor who is a major in another business area are:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3

Choose 3 Courses From:

IMS 170 - Organizational Consulting Project Semester Hours: 3
IB 150 - Introduction to International Business Semester Hours: 3
MKT 126 - Sports Marketing Semester Hours: 3
MKT 127 - Nonprofit Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
MKT 132 - Integrated Marketing Campaigns Semester Hours: 3
MKT 133 - Case Competition Semester Hours: 3
MKT 135 - Interactive and Direct Marketing Semester Hours: 3
MKT 140 - Personal Selling and Sales Management Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 144 - Marketing Research and Analytics Semester Hours: 3
MKT 145 - Digital Marketing Semester Hours: 3
MKT 149 - Public Relations Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 168 - Business-to-Business Marketing Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3
MKT 170 - International Marketing Semester Hours: 3
MKT 172 - Principles of Exporting and Importing Semester Hours: 3
MKT 173 - Global Fashion Marketing Semester Hours: 3
PR 100 - Fundamentals of Public Relations Semester Hours: 3

Non-Business Majors

Nonbusiness majors may also choose a marketing minor. The requirements for a marketing minor who is a nonbusiness major are:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3

Choose 4 Courses From:

IMS 170 - Organizational Consulting Project Semester Hours: 3
IB 150 - Introduction to International Business Semester Hours: 3
MKT 126 - Sports Marketing Semester Hours: 3
MKT 127 - Nonprofit Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
MKT 132 - Integrated Marketing Campaigns Semester Hours: 3
MKT 133 - Case Competition Semester Hours: 3
MKT 135 - Interactive and Direct Marketing Semester Hours: 3
MKT 140 - Personal Selling and Sales Management Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 144 - Marketing Research and Analytics Semester Hours: 3
MKT 145 - Digital Marketing Semester Hours: 3
MKT 149 - Public Relations Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 168 - Business-to-Business Marketing Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3
MKT 170 - International Marketing Semester Hours: 3
MKT 172 - Principles of Exporting and Importing Semester Hours: 3
MKT 173 - Global Fashion Marketing Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3
PR 100 - Fundamentals of Public Relations Semester Hours: 3

Additional notes:

See course listings for prerequisites. A completed minor in marketing will be listed on the student’s transcript.

* Credit awarded for MKT 149 or PR 100 , not both.

Notes for School of Business Minors (Non-business Majors)

No School of Business courses may be taken on a Pass/D+/D/Fail basis.

No student pursuing a bachelor’s degree other than a Bachelor of Business Administration degree may complete more than 30 semester hours of School of Business course work without permission of the School of Business Dean’s Office. The student must have the appropriate form approved by and filed with the major and minor departments.

All minors must be declared at the Office of Academic Records.

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