Fashion Marketing, Minor in

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A minor in Fashion Marketing helps students gain insights in the area of fashion and luxury marketing.

Minor Requirements - Total Semester Hours: 18

Consists of the successful completion of a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing, International Business and Legal Studies , with at least 9 semester hours in-residence.

Course Requirements:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 173 - Global Fashion Marketing Semester Hours: 3

Two of the Following Courses:

IB 150 - Introduction to International Business Semester Hours: 3
IMS 170 - Organizational Consulting Project Semester Hours: 3
MKT 126 - Sports Marketing Semester Hours: 3
MKT 132 - Integrated Marketing Campaigns Semester Hours: 3
MKT 133 - Case Competition Semester Hours: 3
MKT 135 - Interactive and Direct Marketing Semester Hours: 3
MKT 144 - Marketing Research and Analytics Semester Hours: 3
MKT 145 - Digital Marketing Semester Hours: 3
MKT 149 - Public Relations Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
MKT 140 - Personal Selling and Sales Management Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 146 - Social Media Marketing Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3
MKT 170 - International Marketing Semester Hours: 3
MKT 172 - Principles of Exporting and Importing Semester Hours: 3
MKT 173 - Global Fashion Marketing Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3
PR 100 - Fundamentals of Public Relations Semester Hours: 3

Additional notes:

See course listings for prerequisites. A completed minor in Fashion Marketing will appear on the student’s transcript. Open to business and non-business majors except for those majoring in marketing.

A maximum of three 3-s.h. courses taken as a part of other degree requirements can be double counted to meet the needs of a minor in fashion marketing, thereby reducing the requirement of new courses for the minor to 9 s.h.

Notes for School of Business Minors (Non-business Majors)

No School of Business courses may be taken on a Pass/D+/D/Fail basis.

No student pursuing a bachelor’s degree other than a Bachelor of Business Administration degree may complete more than 30 semester hours of School of Business course work without permission of the School of Business Dean’s Office. The student must have the appropriate form approved by and filed with the major and minor departments.

All minors must be declared at the Office of Academic Records.

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