Dec 11, 2025  
2009 Summer Sessions Bulletin 
    
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2009 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 220 - International Marketing

Organizing and managing international marketing operations. Stresses concepts, terminology, institutions and trends. Comparative analysis of consumer and institutional behavior in selected industrial and nonindustrial countries. Emphasizes data sources and cross cultural research methodology. Examines organizational models, North-South dialogue, protectionism, commodity trading, marketing consortia, East-West trade, regional integration, development of undersea resources and socioeconomic impact of multinational marketing.

Prerequisites & Notes
MKT 203.  Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.

Semester Hours: 3

Summer 2009 Offering:
SSI
60520:    M-W, 6:05-8:25 p.m., Zhang, 204 Brower
60520:    Study Abroad : Beijing, Zhang


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