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Nov 23, 2024
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MKT 101 - Principles of MarketingSemester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.
Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)
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