May 09, 2025  
2012-2013 Undergraduate Bulletin 
    
Catalog Navigation
Bulletin Home
About the University
Academic Calendars
Academic Honesty
Academic Policies and Procedures
Admission (Undergraduate)
Archived Bulletins
Tuition, Financial Aid & Scholarships
Bachelor’s Programs
Courses
Distance Learning
Distribution Courses
Majors and Minors
Study Abroad
Hofstra College of Liberal Arts and Sciences
Hofstra University Honors College
Frank G. Zarb School of Business
School of Communication
School of Education
School of Engineering and Applied Science
School of Health Sciences and Human Services
School for University Studies
Accreditations
Academic Deadlines
Administrative Organization
Board of Trustees, Senior Administration and Academic Deans
Campus Map
Consumer Information and Student Right to Know
Endowed Chairs and Distinguished Professorships
Facilities and Services
Faculty Listing
FERPA Information
General Information
Hofstra at a Glance
University Senate
Bulletin Help
Hegis Codes
Hofstra Portal
Printable Forms
My Personal Catalog
2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MKT 168 - Business-to-Business Marketing

Semester Hours: 3
Periodically
A managerial approach to marketing decision making in an industrial market. Topics include vendor and value analysis, inventory control, sales forecasting, industrial market planning, market auditing, sales-force planning and channel management.

Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.




Add to Personal Catalog (opens a new window)