Nov 27, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN]

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SPCM 078 - Persuasion

Semester Hours: 3
Once a Year 
A study of concepts and theories of communication designed to influence the thoughts and behaviors of others. Focus on persuasive campaigns in political, commercial and social movement contexts.




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