Nov 27, 2024

2012-2013 Undergraduate Bulletin

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2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, B.B.A. Major in

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All majors must have prior approval of adviser.

Program Requirements

The requirements are: MKT 124, 144, 175; and four additional three-credit courses in marketing (may include GBUS 170).

MKT 124 - Consumer Behavior Semester Hours: 3
MKT 144 - Marketing Research Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3

See Also: Complete B.B.A. Requirements

The complete B.B.A. Requirements in the Frank G. Zarb School of Business.

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